Speaker Profile

Dr. Florian Kaefer, founder of Kaefer Storytelling and Strategy Advisory, offers a rich blend of expertise in brand storytelling and sustainability communications. His work over the past 12 years with The Place Brand Observer and Sustainability Leaders United has connected him with over 500 global professionals, enriching his perspective on place identity, reputation, and sustainable practices.

Invite Florian to share his insights at your event, workshop, seminar, or webinar – online or offline. His PhD in Management Communication and his fluency in multiple languages make him an engaging speaker and panel moderator.

Based near Chur in Eastern Switzerland, Florian is well-positioned to contribute to international events in German, English, Spanish, and with understanding in Catalan and French.

Speaking Topics

  • Brand Storytelling & Sustainability Communication: Integrating Sustainability into Your (Place) Brand’s Narrative
  • Beyond Marketing: Strategic Brand Management of Cities, Regions, Destinations
  • Sustainability in Destinations: Emerging Trends, Challenges, and Success Strategies
  • The Impact of Sustainability on Place Branding and Soft Power
  • Latest Trends and Challenges in Place Branding
  • Valuable Insights from Leading Place Branding Experts
  • Introduction to Place Branding (English and German)


Florian has presented at:

Graubünden Markenrat (Advisory Council Meeting)

Chur, Switzerland (March 2024). Keynote on Place Branding

Global Soft Power Summit

London, UK (February 2024). Panel moderation on regenerative tourism and soft power

Mad Stars Summit

Busan, South Korea (July 2022). Online presentation on World Expos as City Branding Opportunity.

Green Destinations Training

May 2022. Online workshop on Sustainability Leadership & Destination Branding: How to Connect the Dots.

Global Soft Power Summit

London UK (March 2022). Conference presentation on soft power, nation brands and the role of sustainability leadership.

Incheon Urban Brand Forum

October 2020. Virtual keynote presentation on City Branding after Covid-19: Priorities and Strategies.

Panel Moderation - Soft Power Sumit 2024

Contact Florian: