Books by Florian Kaefer
© 2022
Sustainability Leadership in Tourism
Interviews, Insights, and Knowledge from Practice
This professional guidebook highlights sustainable tourism development and management for businesses and destinations.
It presents a unique collection of expert interviews, combined with latest insights and thoughts on the most relevant topics and trends linked to sustainability in tourism, sustainable business management, and destination development.
This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know-how guide for busy tourism entrepreneurs, managers, and developers who care about business resilience and the well-being of destination communities.
© 2021
An Insider’s Guide to Place Branding
How can we shape the identity and reputation of cities, regions and countries?
An Insider’s Guide to Place Branding (Springer, 2021) sets out to answer this question. This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.
It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.
This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
