About Me
Florian is a renowned expert in sustainable tourism leadership and strategic place branding (development and management of location identity and reputation). As an avid observer and experienced coach and publisher, Florian supports companies, locations and destinations worldwide, in cooperation with selected partners.
Florian of the Sustainability Leaders Projects and The Place Brand Observer.
As the co-founder of Sustainability Leaders United, Florian has spent the last 12 years learning about the fascinating world of tourism and sustainability, mostly by interviewing and connecting with over 250 leading professionals worldwide (and counting). It’s their insights, stories, achievements – and also failures – which interest Florian the most, and which he shares via Sustainability Leaders United as knowledge platform on sustainable tourism leadership.
Benefit from Florian’s expertise in the topic by having him contribute to your event, workshop, seminar or webinar – online or offline – as a speaker or panel moderator. Florian holds a PhD in Management Communication (Waikato Management School, New Zealand), a masters degree in sustainable development (Exeter University, UK) and a bachelor in tourism management (Brighton University, UK and Angell Academy, Germany).
Florian is also the founder and editor of The Place Brand Observer and is an alumni and accredited member of the German Journalist Association DFJV. He speaks German (native), English and Spanish, with a good understanding of Catalan and French.
Strong brands and sustainability –these are two sides of the same coin, especially when it comes to business locations and destinations.
– Florian Kaefer