Welcome to Florian Kaefer
Author, coach and speaker
Strong brands and sustainability. How does that fit together? That’s the question I deal with as author, speaker, coach and advisor for tourism companies, destinations and locations.
As the founder of The Place Brand Observer (TPBO) and the Sustainability Leaders Project (SLP), I have access to current trends, best practice examples and innovative ideas in both topic areas – strategic place branding and sustainable tourism leadership.
I would like to share those with you.
Strong brands need identity, and attractive destinations and locations need sustainability.– Florian Kaefer
Florian Kaefer is the founder of The Place Brand Observer and the Sustainability Leaders Project. As author, coach, speaker and consultant, he supports organizations, destinations and locations in linking their brand (identity + image) with sustainability.
Coach & Consultant
As a speaker, coach and consultant, Florian supports organisations, destinations and business locations in understanding contemporary, strategic place branding and sustainable tourism leadership.
Founder of the two knowledge portals PlaceBrandObserver.com and Sustainability-Leaders.com. With over 250 expert interviews, how-to guides and good practice examples respectively, both TPBO and SLP are established as the go-to place for insights into strategic place branding and sustainable, regenerative tourism.
My Speaker focus
Core speaking topics are strategic place branding and sustainability, as well as sustainable tourism leadership – insights, examples, stories.