Author, coach, speaker

Florian is a renowned expert in sustainable tourism leadership and strategic place branding (development and management of location identity and reputation). As an avid observer and experienced coach and publisher, Florian supports companies, locations and destinations worldwide, in cooperation with selected partners.

Founder of the Sustainability Leaders Project and The Place Brand Observer.

Strong brands and sustainability – these are two sides of the same coin, especially when it comes to business locations and destinations.

– Florian Kaefer